The last decade has seen an exponential rise in the popularity of e-commerce. From a new, tentative subject, e-commerce has gone on to become one of the most ubiquitous forms of business. According to an open source ecommerce company, this industry started growing when people started sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. Customers all over the world were suddenly able to buy everything from bricks to clothes to automobiles.

The benefits of e-commerce are many, as stated by the top e-commerce website development company. E-commerce boasts of various advantages like:

  1. Being available round the clock.
  2. Speed of access.
  3. Availability of a wide variety of goods and services
  4. International deliveries.
  5. Competitive prices.

As observed by the top e-commerce website development company, all these factors point towards one common parameter – customer service.

Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the primary factors that help improve conversion rates of an ecommerce website. A website that is quick and appealing to look at, with enough stickiness on the home page will automatically have a higher conversion rate than a website which takes time to load and has very little content that can be of any interest.

Factors that improve the conversion rates of your e-commerce website:

  1. Harnessing social media.

In today’s day and age, not having a public social media profile for a brand is akin to being invisible. Since most of the users using an e-commerce site are bound to be active on social media, it is important to grab eyeballs on that platform. A study conducted by an open source ecommerce company showed that e-commerce is increasingly being tapped into by mobile users, thanks to the popularity of social media. Statistics by Invesp further show that in the year 2015, 5% of all online spending was through social media commerce, and this trend is only going to rise over the next decade.

It is important for brands to choose the right social media platform and create engaging profiles so potential customers can experience a personalized, one on one contact with the brands.

  1. Videos

Product videos surprisingly have shown to increase the product purchase by almost one hundred forty four percent. This is because videos a re easy to watch and easier to understand; one does not have to go through lines of text to understand a product or service. This mass appeal of video has helped many big brands on global social media channels like Vimeo and YouTube.

  1. Website UI

The website that a customer visits needs to be visually appealing and easy to use. Most people spend only 3 seconds on a home page before deciding if they will become a part of the conversion rate of the site or simply click away. Additionally, good websites are optimized to show up in organic search results, further upping the conversion rates.

  1. Design

The design of a website is another important factor when it comes to improving the conversion rate of an e-commerce website. Ideally, the design should be clear, easy to maneuver through and have functional, visible conversion paths.

  1. Customer’s Talk

Reviews, ratings and testimonials – these are the three things that customers can provide to help improve conversion rates. Reviews and ratings tend to make people stay on the page for longer, reconsidering their options and judging their purchasing power.

Improving the conversion rate of an e-commerce website thus depends on a mixture of customer feedback, social media engagement, use of videos and effective website design. Social media particularly has experienced exponential growth and the social media advertising industry is growing with leaps and bounds. Customers are shifting towards mobile social media, creating a new dimension for conversions.

    43 Comments

  1. I know this if off topic but I’m looking into starting my oown blog
    and was curious what all is needed to get setup? I’m assuming having a blog like yours ould
    cost a pretty penny? I’m not very weeb smart sso I’m not 100% positive.
    Any recommwndations or advice would be greatloy appreciated.Kudos

  2. Nice blog here! Also your web site loads up very
    fast! What host are youu using? Cann I get your affiliate link to
    your host? I wish my website loaded up as quickly as yours lol

  3. Hello! Someone in my Myspace group shared this site
    with us so I came to look it over. I’m definitely enjoying
    the information. I’m bookmarking and will be tweeting
    this to my followers! Wonderful blog and amazing design and style.

    Review my page … schema (clck.ru)

  4. Thank you for every othger fantastic article.
    The place else may just anyone get that kind of info in such a perfect method of
    writing? I have a presentation subsequent week, and I’m at the look for
    such info.

  5. Spot on with this write-up, I honestly believ that this web site needs a great deal more attention. I’ll probably be returning to see more, thanks
    for the advice!

  6. Right now it seems like Drupal is the top blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

    my blog post … diagram (bit.ly)

  7. Great work! That is the type of information that should be
    shared across the web. Shame on the search engines for no longer positioning this publish upper!
    Come on over and discuss with my website . Thank you =)

    Also visit my web-site exam – http://bit.do/,

  8. If some one desires expert view on the topic of blogging and site-building afterward i advise him/her to pay a visit this website,
    Keep up the fastidious job.

    Feel free to visit my web blog … wiring (cutt.us)

  9. Spot on with this write-up, I honestly believe that this web site needs far more attention. I’ll probably be back
    again to read through more, thanks for the info!

  10. Wonderful article! That is the type of information that are meant to be shared
    across the web. Disgrace on Google for not positioning this post
    upper! Come on over and talk over with my site .
    Thank you =)

    online casino real money – onlinecasinorealmoney.club – online casino real money usa

  11. I cherished as much as you’ll obtain carried out proper here.
    The caricature is tasteful, your authored material stylish.
    however, you command get bought an edginess over that you want be turning in the
    following. unwell no doubt come more formerly again since exactly
    the same nearly very incessantly inside case you
    defend this hike.

    Also visit my page :: window (bit.do)

  12. Everyone loves what you guys are usually up too. Such clever work
    and exposure! Keep up the very good works guys I’ve you guys to
    blogroll.

    Also visit my blog post … window (http://corta.co/)

  13. As I website possessor I believe the content
    material here is rattling wonderful , appreciate it for your efforts.
    You should keep it up forever! Best of luck.

    my web site key (https://cutt.ly/)

  14. Way cool! Some very valid points! I appreciate you
    penning this post plus the rest of the site
    is really good.

    Here is my blog post :: exams

  15. Way cool! Some very valid points! I appreciate you penning this post
    plus the rest of the website is also very good.

    my web site :: answers

  16. If some one wants expert view on the topic of blogging then i recommend him/her
    to pay a visit this website, Keep up the nice work.

    Look at my page … answers (https://medium.com/)

  17. You actually expressed this perfectly! https://canadiantoprxstore.com/ cvs online pharmacy

  18. Excellent material. Many thanks! https://canadiantoprxstore.com online drugstore

  19. Thanks a lot, I value this! https://canadiantoprxstore.com/# prescription discount

  20. At this time it seems like Drupal is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

    Feel free to visit my page :: coupon (coupmary6.fikket.com)

  21. Hiya very cool web site!! Guy .. Excellent .. Amazing ..
    I will bookmark your blog and take the feeds additionally?
    I’m glad to seek out numerous useful information right here within the put up, we want work out
    more strategies on this regard, thanks for sharing.
    . . . . .

    Visit my web site: promo – unsplash.com

  22. As I site possessor I believe the content matter here is rattling great , appreciate
    it for your efforts. You should keep it up forever!

    Good Luck.

    my blog coupon – Alberta,

  23. If some one needs expert view about running a blog afterward
    i recommend him/her to visit this blog, Keep up the pleasant work.

    Look into my website; coupon (ourdoings.com)

  24. I like what you guys are up also. Such intelligent work and reporting!
    Keep up the superb works guys I have incorporated you guys to my blogroll.
    I think it’ll improve the value of my site :).

    Here is my website :: promo (http://www.popsugar.com)

  25. I liked up to you will obtain performed proper here.
    The comic strip is attractive, your authored subject matter stylish.

    nevertheless, you command get bought an nervousness over that you
    wish be delivering the following. sick indisputably come
    further earlier again as exactly the same nearly a lot frequently within case you protect this
    increase.

    Also visit my blog coupon (Bonny)

  26. I believe you have observed some very interesting details, thank you for the post.

    Feel free to surf to my page … promo (blogfreely.net)

  27. As I web-site possessor I believe the content matter here is rattling magnificent ,
    appreciate it for your hard work. You should keep it up forever!
    Best of luck.

    my blog post; promo (codegreece9.wordpress.com)

  28. I don’t usually comment but I gotta tell thanks for the post
    on this special one :D.

    my web blog … ebook (Allison)

  29. Hiya very cool blog!! Guy .. Beautiful .. Superb .. I will bookmark your website and take the feeds additionally?
    I am glad to search out numerous useful information right here in the publish,
    we’d like develop extra techniques in this
    regard, thanks for sharing. . . . . .

    Here is my web page – download (Florence)

  30. I was just seeking this info for some time. After 6 hours of continuous Googleing,
    finally I got it in your website. I wonder what’s the
    lack of Google strategy that do not rank this type of informative web sites in top of the list.
    Usually the top sites are full of garbage.

    Also visit my blog post :: book [Jayme]

  31. Why viewers still make use of to read news papers when in this technological world the whole thing is presented on web?

    my web page :: home security zone (http://gamehint.al3absite.com/index.php?qa=user&qa_1=plainfrog8)

  32. Wonderful material. With thanks.

  33. Keep up the good piece of work, I read few articles on this
    web site and I believe that your website is rattling interesting and has lots of
    superb info.

    my web blog: test (adamtibbs.com)

  34. As I web site possessor I believe the content matter here is rattling fantastic , appreciate it for your hard work.
    You should keep it up forever! Good Luck.

    Here is my blog: test (http://www.bsaa.edu.ru)

  35. Nicely put, With thanks!

  36. Terrific forum posts. Kudos!

  37. Way cool! Some very valid points! I appreciate you writing this write-up
    and also the rest of the website is also very good.

    Feel free to surf to my web page … discuss (https://mybookmark.stream/)

  38. I was just looking for this info for some time.
    After 6 hours of continuous Googleing, finally I
    got it in your website. I wonder what is the lack of Google strategy that do not rank this
    kind of informative websites in top of the list.
    Usually the top web sites are full of garbage.

    My web page; ebook (casamint0.hatenablog.com)

  39. I liked as much as you will receive carried out right here.
    The caricature is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over
    that you would like be handing over the following.
    ill no doubt come more earlier again as exactly the similar just about very
    continuously inside of case you defend this increase.

    Here is my page; coupon; Chanel,

  40. I got what you intend,bookmarked, very nice web site.

    Look at my blog :: coupon (http://www.intuitiveiam.com)

  41. Hello colleagues, good paragraph and nice urging commented
    here, I am truly enjoying by these.

    My homepage – coupon (http://fjarmennt.is/)

Leave a comment

Your email address will not be published. Required fields are marked *