E-Commerce or E-business is becoming ubiquitous. It has its advantages. First, it gives customers an option to browse through several products with the click of a mouse and second, owners can easily expand their business and reach a bigger audience. E-commerce provides you the ability to reach a global audience. But what if you own a small shop with only a handful of products? Such a website will be awkwardly bare. But you still want to use e-commerce to reach a larger audience, what to do?
Be creative and Smart!
- Start with the right content. Add articles with relevance to the product, an e-commerce site that blends product information with interesting and informative content brings the reader. You can have an e-commerce site that blends product information and interesting and informative content. Keep in mind that good content is what sets apart your website from the masses.Know your audience,keep the matter simple yet effective as it should benefit the readers, albeit in a small way.
- Interlinkwithin articles, mention products for further interlinking. This simply means that people are more likely to engage in your site and view more pages if you provide them an easy way to navigate around. With mobile devices such as smartphones and tablets becoming more popular, you want to make sure your website is mobile friendly to retain the attention of mobile users.Allow people the ability to socially share articles and products information. This helps build a more robust website which further enhances customer experience, and improve search engine rankings.
- Visually Appealing.Incorporate relevant and attractive images in order to make your website look more interesting and interactive. Choose a design that is simple yet attractive. It has been observed that online visitors stay longer with visually attractive content. Pictures make it easy for customers to get comfortable with the product, as well as adding SEO value.Every image name can be keyword related plus the Alternate Text of each image gives you an opportunity to mention your keywords along with image caption and description. All these little things add up.Also many customers like to share attractive pictures with their friends over Pinterest, Instagram, Facebook etc. Your customer becomes your unofficial promoter.
Whether you are a big business or small, with better planning and the right content you can have an attractive website, attract larger audience and increase sales through E-commerce.